Key points and objectives of the position
• Responsible for developing and executing brand marketing activities with a focus on social media and digital channels.
Description of tasks
The successful candidate is responsible for implementation of global brand strategy and performance marketing activities in Taiwan. Key tasks include:
• Communications strategy development on brand topics and product lines
• Data-driven analysis and execution of performance marketing across digital and social channels
1. Create engaging content across multiple formats, including newsletters, press releases, social media posts, and whitepapers
2. Optimize content for SEO and audience engagement.
3. Compose and distribute press releases, and media pitches.
4. Manage media inquiries and coordinate interviews or speaking engagements.
5. Build and maintain relationships with editors, influencers, and media outlets.
6. Monitor media coverage and prepare regular PR reports.