1. Sales Management 銷售管理
- Assist BM to achieve boutique sales targets and deliver personal sales performance (HJ & non-HJ).
協助店經理達成專櫃銷售目標並完成個人銷售績效(含HJ與non-HJ品項)。
2. Staff Management 人員管理
- Support BM in staff management and training (product knowledge, sales techniques, service) to achieve sales objectives.
協助店經理進行人員管理與培訓,如產品知識、銷售技巧、服務等以達成銷售目標。
- Support talent development & succession planning, and maintain effective staff communication.
支援人才發展與接班人計畫,並維持有效的內部溝通。
3. Inventory Management 庫存管理
- Assist BM in stock management.
協助店經理進行庫存管理。
4. Visual Merchandising & Store Maintenance 視覺陳列與店務維護
- Execute brand VM guidelines, refresh window & interior displays to attract customers.
執行品牌視覺陳列規範,及時更換櫥窗與店內陳列以吸引顧客。
5. Administrative Management 行政管理
- Assist BM with store administration (billing, reconciliation, reports, cash management).
協助處理店務行政事務(帳務、對帳、報表與現金管理)。
6. CRM 顧客關係管理
- Support the team to build and maintain key customer relationships, driving repeat business and loyalty.
協助團隊建立並維護重要客戶關係,推動回購與客戶忠誠度。
- Coordinate in-store and promotional events with Marketing team.
與行銷團隊合作,規劃及執行店內與促銷活動。
MAIN PURPOSE
In charge of the daily operation of the boutique – front and back office – with the aim to communicate the overall brand message in a successful manner to generate business
KEY RESPONSIBILITIES
Key responsibility 1
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Sales:
• To achieve or surpass monthly and yearly sales targets
• To respect the brand’s discount policy
• To lead the team to acquire new clients
• Travel for events and trainings, visit clients and attend functions to entertain clients
• To be able to sell HJ and lead the team to sell HJ for target achievement
Key responsibility 2
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Management:
• To train the boutique staff,
• To ensure proper attire, grooming and behavior in line with the brand’s guidelines,
• To ensure the boutique is maintained in perfect condition
• To organize daily briefing and monthly meetings for giving objectives, sharing information and fostering team spirit
• To coach team and take care of the recruitment, staff evaluation and development of the team
• To prioritize, plan, delegate and adapt to business needs
• To manage back office operations
Key responsibility 3
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Customer Relations Management:
• To treat the customer according to brand’s standards
• To build a strong customer relationship and loyalty
• To acquire a relevant customer database, convert into sales transaction and retain the customer for future transactions.
• To ensure a consistent, quality boutique experience for clients
Key responsibility 4
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After Sale Service:
• To implement brand’s service strategy
• To handle all customer’s enquiries and complaints
Key responsibility 5
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Stock Management / Products:
• To ensure adequate and complete assortments at the boutique
• To propose product ideas to management
• To negotiate special products with customers and follow-up with management
Responsibilities:
• Manage a retail sales team while overseeing daily store operations including sales targets, KPIs, housekeeping, staff training, inventory management, complaints handling, etc.
• Lead and motivate retail sales team to provide excellent customer service and achieve sales targets.
• Ensure operational effectiveness and efficiency in accordance with company's standards and requirements.
• Attract, develop and retain talent by creating a positive work environment and a feedback culture.
• Build customer database and maintain a good relationship with valuable customers and VIP.
職責:
• 負責日常店鋪營運,包括團隊管理、門市陳列與環境、員工培訓、庫存管理、客戶反映等。
• 帶領銷售團隊達到或超越店鋪業績目標,包括銷售業績及營業利潤。
• 維持運營效率,執行符合公司要求的標準或程序。
• 確保同事的工作體驗及提高員工的投入度,吸引、發展並留住人才。
• 透過數據分析推動有效顧客關係管理策略,並與重要客戶保持良好關係。