1. Builds media relationships, writes press releases, and provides timely content to enhance brand visibility
2. Plans and executes media events, brand collaborations, and KOL/influencer marketing campaigns
3. Coordinates with internal departments to integrate resources and support major projects or brand activations
4. Monitors market trends and public sentiment to manage brand reputation proactively
5. Maintains Marriott brand consistency and develops integrated marketing communication strategies
6. Creates and manages social media content across platforms including Facebook, Instagram, and Line
7. Tracks and analyzes digital performance (GA, social engagement) to optimize advertising and campaign effectiveness
8. Plans and executes both online and offline marketing activities, including partnership collaborations to expand brand reach
1.Developing marketing strategy on both local and global markets, in line with company objectives.
2.Public Relations management and execution .
3.Execute, manage and coordinate marketing campaigns for each event.
4.Sponsorship procurement, activation, and rights management.
5.Overseeing the company's marketing budget and also project marketing expenditure.
6.Overseeing creation and publication of all marketing material in line with marketing plans.
7.Overall responsibility for brand management and startup identity.
8.Monitor and report on effectiveness of marketing communications.
9.Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
10.Analyzing potential strategic partner relationships for company marketing.
11.Travel overseas to help with onsite production to ensure flawless execution of marketing campaigns and events.
12.1對品牌的近中遠期的產品與服務的開發與規劃。12.2負責主導品牌推廣,實體及網路平台上線行銷規劃。12.3.對品牌行銷推廣、廣告媒體、策略包裝。12.4.對數字有高度敏感度,善長從數據洞察分析問題。12.5.具備良好溝通能力與美感。12.6.熟悉行動數位媒體廣告市場,部落客關係開發維持,展覽活動規劃,通路活動策劃。12.7.熟悉連鎖資訊通路,蘋果通路,校園活動及研討會規劃開發。
13.負責管理並帶領4-5位行銷部同仁
主要職責
1) 產品管理與市場推廣
• 擬定並執行台灣市場的產品行銷計畫
• 收集在地市場回饋,與原廠討論產品定位與推廣重點
• 管理產品生命週期,包含上市規劃、產品退場與新產品導入
• 協助開發在地推廣素材(含醫療簡報、數位內容與活動支援)
2) 業務支援與客戶互動
• 提供業務團隊產品訓練與簡報工具
• 支援關鍵醫療機構之臨床推廣活動(含醫師教育、手術參訪、現場支援)
• 與外商原廠及本地銷售團隊協同合作,確保業績達成
3) 跨部門與原廠協作
• 定期與外商品牌總部或區域團隊溝通:行銷策略、產品需求、價格政策、供應狀況
• 協助法規與醫材註冊團隊準備原廠文件,支援送審與健保作業
• 追蹤原廠新品開發進度,評估其引進台灣之可行性與潛力
我們希望你具備
• 大學以上學歷,醫學、生技、藥學或相關背景
• 至少 3 年以上醫療器材產品行銷/管理經驗,具代理商或原廠經驗者尤佳
• 熟悉心血管介入醫材或手術室相關流程尤佳
• 具良好中英文溝通能力,能與國外廠商直接聯繫協作
• 具備團隊合作精神、主動積極、可獨立作業並同時處理多項任務
加分條件
• 有心導管室臨床推廣或術中支援經驗
• 熟悉 TFDA 法規與健保核價申請流程
• 曾參與多品牌跨區域專案或與外商品牌行銷部門密切合作者
加入我們
• 如果你對精準醫療、臨床價值推廣與跨國合作有高度興趣,並希望在穩健成長的醫療 產業中發揮所長,歡迎立即投遞履歷,與我們攜手為病患與醫療團隊創造更高價值!
• 另有獎金制度。
Key Responsibilities
1) Product Management & Marketing Execution
• Develop and implement marketing plans for cardiovascular interventional products in the Taiwan market
• Collect local market insights and collaborate with global brand teams to localize positioning and messaging
• Manage full product lifecycle including new product launch, phase-out, and in-market strategy
• Create localized promotional materials (e.g., clinical decks, digital content, and event support)
2) Sales Enablement & Customer Engagement
• Provide product training and selling tools for the local sales team
• Support clinical promotion activities at key hospitals, including physician education, case observations, and on-site assistance
• Collaborate closely with both the international brand team and local sales force to ensure commercial success
3) Cross-functional & Global Coordination
• Maintain regular communication with global/regional teams on marketing strategy, supply status, pricing, and product updates
• Support regulatory and market access teams in preparing technical dossiers and reimbursement submissions
• Monitor global product development and assess feasibility of local product introductions
Qualifications
• Bachelor's degree or higher in Biomedical Sciences, Pharmacy, Medical Engineering, or related field
• At least 3 years of experience in product management or marketing in the medical device industry; agency or distributor experience preferred
• Familiarity with cardiovascular intervention or surgical/OR workflows is a plus
• Proficient in both English and Mandarin; capable of professional communication with global teams
• Strong collaboration, self-management, and multitasking skills
Preferred Qualifications
• Hands-on experience in cath lab clinical promotion or case support
• Knowledge of TFDA regulatory pathways and Taiwan NHI reimbursement system
• Previous collaboration experience with international brand teams or cross-regional projects
Join Us
• If you are passionate about clinical value, cross-border collaboration, and medical innovation, we invite you to bring your expertise to Growth Biotech. Apply now and be a part of advancing cardiovascular care in Taiwan.
• There is also a bonus system.
Job Description
1.Translate clients' business objectives into effective media strategies and actionable plans.
2.Lead the team to deliver high-quality service and performance to clients.
3.Supervise and ensure the quality of comprehensive annual and campaign-level media plans.
4.Build and maintain strong relationships with senior client stakeholders to ensure long-term satisfaction.
5.Deliver persuasive presentations and confidently address client inquiries or concerns.
6.Identify new opportunities and convert them into media recommendations, including innovative ideas and new vendor products.
7.Foster a strong team spirit and nurture leadership capabilities within the team.
8.Lead new business pitches with strategic and creative media solutions.
9.Take ownership of internal company activities and cross-functional initiatives.
10.Develop and implement showcase strategies to demonstrate agency capabilities.
11.Conduct professional training sessions to upskill internal teams.
12.Effectively manage and optimize client profitability structures.
Requirements
1.Bachelor’s degree or above in media agency, or related field.
2.8+ years of experience in media planning, strategy, or client service roles within an advertising or media agency.
3.Proven ability to develop and execute integrated media strategies across offline and digital platforms.
4.Strong leadership skills with experience in managing teams and mentoring junior staff.
5.Demonstrated ability to build strong client relationships and act as a strategic partner.
6.Skilled in creating and delivering compelling presentations, with the ability to communicate complex ideas clearly.
7.Experience working with media vendors and ability to bring innovation and new opportunities into planning.
8.Strong business acumen with a focus on budget management and client profitability.
9.Experience in new business development and pitching.
10.Fluent in English and Mandarin (spoken and written).
11.Proficient in media tools and systems (e.g. Nielsen, Google tools, or other media research platforms).
12.A proactive, organized, and solution-oriented mindset with excellent problem-solving skills.
通過保持與其負責區域顧客的聯繫來進一步提高酒店的知名度。定期手工或線上維護和更新銷售記錄。監督部屬按時完成當日所有工作。
技能與知識:
1.優秀的銷售技巧和對銷售流程的理解。
2.強大的分析能力,用於開發和審查報告(包括收入管理),並確定其他增加業務量的機會。
3.能夠有效地優先處理和組織多個工作任務,並有效地分配責任。
4.能夠向銷售團隊、酒店員工和客人傳達Capella理念。
5.強大的問題解決和組織能力。
6.強大的演講和展示技巧。
7.出色的談判技巧。
8.強大的客戶和員工關係處理能力。
9.通過遵循行銷業務副總經理制定的銷售策略,提升部門的收入。根據活動情況確定酒店的收入機會。
10.擅長主動銷售。重點瞄準關鍵客戶、市場或細分市場,注重主動推銷和客戶飽和度。
11.主動識別、篩選和招攬新業務,以實現個人和酒店的收入目標。專注於潛在銷售收入較大的客戶。
12.需要具備銷售/市場營銷/酒店管理領域的高級知識和實踐經驗。
13.確保顧客高度滿意,並建立長期的互利顧客關係,以支持未來的收入增長。
14.能夠在高壓情況下表現出色,在壓力下保持冷靜和客觀。
15.能夠理解和處理財務信息和數據,並具備基本的算術能力。
16.完成其他交予的工作。
Represents and promotes the hotel by maintaining constant contact with the customer base of his/her responsibility through Customer Relationship Management. Maintains and updates sales records manually and electronically regularly. Supervise subordinates to ensure all daily tasks are completed in a timely fashion.
Skills and Knowledge:
1. Excellent selling skills and understanding of sales processes
2. Strong analytical skills to develop and review reports (including Revenue Management) and determine other opportunities and ways to increase business levels.
4. Ability to prioritize and organize multiple work assignments and delegate responsibility effectively.
5. Ability to communicate the Capella ethos to the Sales Team, other employees at a property level, and guests.
6. Strong problem-solving and organizational skills.
7. Strong presentation and platform skills.
8. Excellent negotiation skills.
9. Strong customer and employee relations skills
10. Builds the department's top-line revenue by adhering to sales strategy guidelines set forth by the EAM of Sales & Marketing. Identifies revenue opportunities for the hotel based on the event profile.
11. Excels at proactive selling. Targets key accounts, markets, or segments with a heavy emphasis on proactive solicitation and account saturation. Proactively identifies, qualifies, and solicits new business to achieve personal and hotel revenue goals. Focuses on accounts with larger potential sales revenue.
12. Requires advanced knowledge of the principles and practices within the sales/marketing/hospitality profession.
13. Ensures a high level of customer satisfaction and builds long-term mutually beneficial customer relationships to support future revenue growth.
14. Must work well in stressful high-pressure situations; maintain composure and objectivity under pressure.
15. Must be able to work with and understand financial information and data and basic arithmetic functions.
16. Carries out other tasks as directed by the supervisor.